Just a small rant- why can't more tokens be like the double sided Zombie Token from the Eldritch Moon pre-release?
Seriously, it makes too much sense. Many tokens have advertising on the back- and I know NO ONE who cares or pays attention to that.
I put forth to Wizards, make ALL tokens double sided... and perhaps even sell a token pack like that. Throw some foiled versions in to make sure they get bought. You will make money.
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